Standing in the lunch queue at TDX in San Francisco this year, a conversation came up about tools, workflows, and how people actually work. Someone mentioned they would genuinely turn down a job offer if the company was not using Slack, and they meant it. Not as a preference, but as a genuine dealbreaker. For … [Read more](/content/fullcrm-news/i-think-the-slack-super-fans-are-onto-something/ "I think the Slack super fans are onto something"/index.html)
Hello There, Happy New Year! We’re back at our desks after what we hope was a great Christmas break for you too. There’s something about the first week of January that makes you reflective, looking back at the year that was, thinking about what’s ahead, and figuring out priorities before everything gets properly busy again. … [Read more](/content/fullcrm-news/refresh-revive-resuscitate-and-reimagine-crm-health-for-2026/ "Refresh, Revive, Resuscitate… and Reimagine: CRM Health for 2026"/index.html)
Time to think about your eCommerce strategy Black Friday and Cyber Monday are just around the corner, and if you don’t have an eCommerce store yet, you’re probably not scrambling to build one in the next few days. But as you watch the digital shopping frenzy unfold over the coming weeks, ask yourself: what are … [Read more](/content/fullcrm-news/black-friday-is-almost-here/ "Black Friday Is Almost Here"/index.html)
New Features to Make Admin Life Easier Salesforce continues to deliver innovation at pace and the Summer ’25 release is no exception. With three major releases each year, it’s always exciting to see what new features are on offer to help teams work smarter and get more value from the platform. One of the biggest … [Read more](/content/fullcrm-news/salesforce-summer-25-release/ "Salesforce Summer ’25 Release"/index.html)
How Salesforce Agentforce Automates Order Status & Tracking Where’s my order? It is a simple question, but one that takes your team time, coordination, and energy to answer across many channels such as email, chat, SMS, WhatsApp, and more. It is just one of the many repetitive service requests that customer service teams field daily. … [Read more](/content/fullcrm-news/stop-manually-responding-to-wheres-my-order/ "Stop Manually Responding to “Where’s My Order?”"/index.html)
The indispensable role of a CRM in Sales Team Performance If you are managing a sales team without a Customer Relationship Management (CRM) system, you are likely missing out on key opportunities to boost sales, streamline operations, and achieve consistent growth. Without a CRM, it is easy for vital customer information to get lost in … [Read more](/content/fullcrm-news/crm-benefits/ "Why your business needs a CRM:"/index.html)
What is monday.com? Running a business is no small feat, especially when juggling projects, teams, and workflows in today’s fast-paced world. Whether your business relies on data to drive decisions, thrives on structured processes, prioritises teamwork and collaboration, or seeks bold, innovative solutions, having the right tools in place can transform how you operate and … [Read more](/content/fullcrm-news/monday-com-the-all-in-one-solution-for-business-growth/ "monday.com: The All-in-One Solution for Business Growth"/index.html)
Supercharge Your Marketing Strategy with Marketing Cloud Account Engagement In an ever-evolving business environment, staying ahead of the competition requires more than just keeping up—it’s about leveraging the right tools and strategies to drive growth. That’s where Account Engagement (formerly Pardot) comes in. With the right expertise and technology, your marketing efforts can become a … [Read more](/content/fullcrm-news/account-engagement-marekting-strategy/ "Boost Your Marketing Strategy with Marketing Cloud Account Engagement"/index.html)
Why the Start of the New Year Is the Perfect Time to Develop or Revisit Your CRM Strategy The start of a new year brings a sense of renewal and opportunity. For businesses, it’s the ideal time to evaluate what’s working, what isn’t, and where improvements can be made to set yourself up for success. … [Read more](/content/fullcrm-news/crm-strategy/ "New Year, New Strategy: Why Now Is the Time to Develop or Refresh Your CRM"/index.html)
Our team’s top picks: Standout features from the Winter 25 Salesforce Release As I reflect on my 7 years at FullCRM—yes, I am feeling a bit nostalgic—I am reminded that with each passing year, Salesforce continues to surprise and innovate. This milestone also means I’ve now written 21 Salesforce release blogs, and if there’s one … [Read more](/content/fullcrm-news/salesforce-winter-25-release/ "Salesforce Winter 25 Release"/index.html)